Describing a business as "principled" means that they are dedicated - in addition to the necessity of realizing a financial profit - to maintaining integrity in their community and in ethical practices in their relationships with customers, vendors, and employees and even the general public.
We believe aiming to be "principled" is essential when managing any business operation.
Below are a few principles we'd like to highlight. There absolutely are others.
If you have some thoughts about these, or a principle you believe is important, we'd love to hear from you.
Don't hesitate to let us know what you think is an essential principle to operating your business.
| Relationships | Transactions | Communication |
| Integrity | - Freedom | - Value |
| - Optimization | - Choice/Options | - Balance |